Farewell, Judith A. Hoffberg

You will be sorely missed.

From “The Mail-Interview with Judith A. Hoffberg” (1995-1997):

Well, since the name of my business became Umbrella Associates in 1978, thanks to a suggestion from Joan Hugo, as we were sitting in an airport in San Jose waiting for our late plane to Los Angeles after the First Artists' Publication Fair in San Jose in 1977. I had just resigned from the position of Executive Secretary of the Art Libraries Society of North America, which I had founded, and as we were sitting, Joan, a noted librarian and my co-curator in the Artwords & Bookworks exhibition, asked what I would be doing next; I hadn't the faintest idea at the time, but she had been thinking about it, and told me she had done some research. She had discovered that there was once a periodical called Parasol edited by Ricky de Marco, but it was not extant. Then she had looked through the entire list of periodicals and could not find any other periodical called "Umbrella", and so she thought I should start a business as a consultant, called Umbrella Associates, and publish a newsletter called Umbrella, and so I did.

Judith Hoffberg - Wikipedia, the free encyclopedia

Umbrella Online - Home